Services - Community Awareness

 

Community Awareness and Marketing

 

Public awareness about natural resources is crucial in the process of protecting and improving water quality. Carolina Clear educates residents of South Carolina through specifically designed programs and materials available through the Clemson Extension Service and informs them of the places to locate such information.

 

 

Strategic Marketing Plan
• Creation of television and radio Public Service Announcements (PSAs)

• Creation of newspaper advertisements

• Use of billboard space to promote continual recognition

• Bill insert flyers in water and utility bills (where available)

• Weather Channel crawls will provide reminder messages

• Poster and flyers announcing community seminars and public programs

• Printed publications

• Internet connectivity